Marketing Automation Software
Compare RICH CRM with Vertical Response
CRM + MARKETING AUTOMATION = EASY
We all know that success hinges on trust that your software will be stable, reliable, and will grow with you. You want to have the confidence that your marketing software can impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible right now.
DON'T PAY MORE THAN YOU HAVE TO
RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. RICH CRM helps you set up automation for your entire business. A RICH CRM account includes all of the tools you need for one low monthly price. In addition to CRM and email marketing, your RICH CRM account includes project management, CRM, event management, website analytics and more.
Vertical Response offers some features that you can add-on as part of your account, however, the extra fees for each additional feature can quickly add up. There is no CRM that ties together each additional feature your purchase, and it is only offered through a third party integration, like Salesforce (another extra cost).
| Feature | RICH CRM | Vertical Response |
|---|---|---|
| Setup Fee | $199 Account Set Up (includes 3 hours with Client Services team and a Success Coach) | None |
| Price (based on 5,000 contacts) | $149/month | $60/month |
| Free Trial | 30 days | Free for sending 100 emails |
| Monthly Emails | Unlimited | Unlimited |
| Users | Unlimited | Not Available |
| Customer Relationship Management (CRM) | Included | Not Available, only available through Salesforce integration |
| Lead / Opportunity Management and Tracking | Included | Not Available |
| Lead Scoring | Included | Not Available |
| Predictive Analytics | Included | Not Available |
| Realtime Alerts | Included | Not Available |
| Realtime Social Collaboration | Included | Not Available |
| Email Targeting | Included | Not Available |
| Email Tracking | Included | Included |
| Email Templates | Included | Included |
| Surveys | Included | Included but extra fees starting at $12/month for 1,000 responses |
| Media File Sharing & Storage | Included | Included with 25 MB pay extra after that amount |
| Event Registration | Included | Included but extra fee for amount of tickets sold |
| Project Management | Included | Not Available |
| Accounting / Financials | Included | Not Available |
| Ticketing System | Included | Not Available |
| Public & Private Wiki Tools | Included | Not Available |
| Integrated Social Media Manager | Included | Included but only through social media marketing starting at $9/month |
| Website Tracking with Campaign Filtering | Included, and with CRM Integration | Not Available |
| Website / Landing Page Builder | Included, also allows for personalized webpages, includes SEO tools | Not Available |
| Lead Capture/Web Forms | Included, with auto-responders, logic, and CRM integration | Not Available |
| Blogging Tools | Included | Not Available |
| CRM Workflows | Included | Not Available |
| Booking Calendar | Included | Not Available |
| Contact Research | Included | Not Available |
| Mobile Marketing |
$1.50 phone number/month Included inbound call manager with text-to-speech, caller recognition and CRM integration Included click-to-call with automatic CRM integration Included SMS to opt-in with automatic email address request if not already in CRM |
Not Available |
| Mobile App | Included | Not Available |
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