Marketing Automation Software
Compare RICH CRM with Marketo
Marketo provides marketing automation solutions, and they have the investor-driven funding to generate a lot of awareness for their business. So much, in fact, that they can afford to lose over $30M last year! Which is nice, if you are a betting person, and are comfortable hoping they don't go out of business before the money runs out. But that alone isn't why you should ask yourself if Marketo is the best solution for you.
CRM + MARKETING AUTOMATION = EASY
We all know that success hinges on more than just trust in the longevity of a software provider. You want to have the confidence that your marketing software will impact your top and bottom line. You want to have a deep understanding of your customers and leads, and you want to have it all accessible, right now.
RICH CRM's email marketing platform has been around since the beginning, long before Marketo. Our editor is stable and easy to use. Plus, our marketing automation tools integrate with RICH CRM's Intelligent CRM automatically. Automating your online marketing efforts will save your business time and money. Customer relationship management, email marketing and eCommerce are a snap when you use RICH CRM - and all are included with every account. You read that right - with RICH CRM, you don't need to invest in a third party CRM package.
If you don't have CRM data available and integrated with your marketing automation, you severely limit your ability to accurately target your campaigns. Marketo also does not have realtime integration. In other words, your Marketo data is only as accurate as the data you bring in from Salesforce, and is only as timely as your last sync.
DON'T PAY MORE THAN YOU HAVE TO
RICH CRM makes it quick and easy for you to automate your marketing efforts to convert leads, grow sales and save time. Saving you over 95% of Marketo's astronomical price tag, RICH CRM helps you set it and forget it. With RICH CRM, you get all of the features you need for one low monthly price. In addition to email marketing, your RICH CRM account includes Intelligent CRM, marketing automation, landing pages, project management, event management, website analytics and more.
|Setup Fee||$199 Account Set Up (includes 3 hours with Client Services team and a Success Coach)||Annual contract required|
|Price (based on 5,000 contacts)||$149/month||$3,195/month|
|Free Trial||30 days||Not Available|
|Customer Relationship Management (CRM)||Included||Not Available|
|Lead / Opportunity Management and Tracking||Included||Included, but requires extra CRM integration|
|Lead Scoring||Included, scoring demographics, custom fields, and activities (email, website, forms, tickets, etc)||Included, but requires extra CRM integration|
|Predictive Analytics||Included||Not Available|
|Realtime Alerts||Included||Limited, requires CRM integration|
|Realtime Social Collaboration||Included||Not Available|
|Email Targeting||Included||Included, requires extra CRM integration|
|Email Templates||Included||Included but with limited customization|
|Media File Sharing & Storage||Included||Included|
|Event Registration||Included||Not Available|
|Project Management||Included||Not Available|
|Accounting / Financials||Included||Not Available|
|Ticketing System||Included||Not Available|
|Public & Private Wiki Tools||Included||Not Available|
|Integrated Social Media Manager||Included||Included, but limited scope and integration|
|Website Tracking with Campaign Filtering||Included, and with CRM Integration||Included, but limited CRM integration|
|Website / Landing Page Builder||Included, also allows for personalized webpages, includes SEO tools||Included, but can't be personalized|
|Lead Capture/Web Forms||Included, with auto-responders, logic, and CRM integration||Included, limited CRM integration|
|Blogging Tools||Included||Not Available|
|CRM Workflows||Included||Not Available|
|Booking Calendar||Included||Not Available|
|Contact Research||Included||Not Available|
$1.50 phone number/month
Included inbound call manager with text-to-speech, caller recognition and CRM integration
Included click-to-call with automatic CRM integration
Included SMS to opt-in with automatic email address request if not already in CRM
|Rank in independent Red Pill email marketing study||#1||Did not qualify|
|Rank on independent website OMBUD.com||4.9/5.0 overall score in CRM and Marketing Automation||
4.8/5.0 overall score
Don't put up with paying too much for software when you don't have to! That's not a typo up there - Marketo really is that expensive, and don't forget you need to pay for your CRM on top of it.
And you don't have to just believe us - take a look at this independent comparison, powered by ombud.com.
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